Information is power. When we take a look at the latest gadgets in the area of apps and wearables, like the Apple Watch, it shows us that the ‘quantified self’ has untapped incredible commercial potential. We hope to get valuable insights in our physical and mental ‘(well)being’. And where the gadget or app shows us negative results, we have a chance to change ourselves for the better. But for many of us, the novelty ends at superficial insights. How do we interpret this mass of available data?